Tell Pokemon Go: Don’t be a tool for predatory marketing
Niantic, Inc. -- the producer of smartphone craze Pokemon Go -- is now offering paid sponsorships. And, unsurprisingly, McDonald’s is one of the first to sign up. Already, every McDonald’s in Japan is a Pokemon hot spot -- and when children arrive to play, they’re enticed with Happy Meals with a Pokemon toy inside.
Being lured to a junk food store -- or any other sponsor’s establishment -- should not be part of any game played by children. And it’s wrong to use a child’s location and gameplay data to target them with ads.
Take action: Call on Niantic to remove sponsored PokeStops and gyms for players under age 13, and stop using kids’ data to target them with predatory marketing.